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Monthly Sustainers
Special Appeal Programs
Membership/Donor Renewal Programs
Reinstatement and Donor Acquisition Programs
High Dollar Programs
Coordinated Direct Mail
Share Group was founded to assist nonprofit
organizations, charities, political causes, universities and
hospitals with their membership development and fundraising
programs. Our innovative outbound and inbound fundraising
and membership campaigns, on behalf of over 100 major national
clients, make us the acknowledged leader in this segment of
the telemarketing industry.
Working with rigorously trained professional
fundraisers, we encourage discursive appeals, which engage
the supporter with a client’s cause. We believe such
a conversational approach enhances average gift size, fulfillment
and the quality of information exchanged. Our practiced fundraisers
know when to be quick and concise, and when to be measured
and engaging. They also believe that no cause should be sold
short. They are efficient and sophisticated.
Share Group's client service teams are continually
seeking ways to increase agreement and fulfillment rates for
fundraising, membership renewal and membership reinstatement
campaigns through credit card transactions, sustainer programs
and discriminating list segmentation.
There are many fundraising programs that could
benefit your organization. Learn more about the types of programs
we have to offer or contact us to speak directly with a senior
client service representative.
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Monthly Sustainers
Persuading multiple givers and newly acquired
donors to pledge a monthly contribution is one of the most
reliable ways to enhance a member’s financial participation
in your organization.
We specialize in developing monthly sustainer
programs for our clients. We help organizations craft the
appeal and choose the best donor segments to call. Share Group
has made more monthly sustainer calls than any other firm
serving the nonprofit industry.
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Special Appeal Programs
Direct mail and telephone fundraising special
appeal programs can significantly boost your annual fund revenue.
Whether your organization is a hospital, public broadcasting
station, museum, or advocacy group, you need a core group
of committed donors who can be persuaded to give more than
once a year. Our special appeal programs target responsive
donors. We can coordinate a telephone and direct mail campaign
to boost your net revenue.
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Membership/Donor
Renewal Programs
Membership and donor renewal programs are the
lifeblood of our clients. You have paid dearly to acquire
their membership, and it is essential and beneficial to keep
them on board.
It would be easy and efficient if all of your
donors renewed their support in the mail. Because this is
generally not the case, many of our clients turn to telephone
fundraising in their renewal cycle. Whether it is with a first
notice, a third reminder, or a final appeal, Share Group can
help you integrate telephone fundraising into your renewal
process.
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Reinstatement and
Donor Acquisition Programs
Many of our clients find that telephone calls
to donors who have lapsed two to four years are more productive
than yet another direct mail appeal. Some now keep segregated
files of telephone-responsive donors who are called as many
as three times a year—and give with each call.
If you take a hard look at your organization’s
database of individual records, you will likely find many
segments of potential donors-- event participants, hospital
patients, petition signers, people requesting more information,
activist networks, catalogue buyers and web site visitors.
Share Group has turned many such contacts into
first time annual fund donors or members. With a telephone
call, AIDS service organizations and health charities can
convert "walkathon" participants into regular donors.
Political organizations can convert petition signers into
donors. Hospitals can convert patients into donors. Schools
can convert parents and grandparents into donors.
Click
here (links to email pop-up: info@sharegroup.com)
if you want a proposal to convert your non-donors into donors.
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High Dollar Programs
If your organization is like that of many of
our clients, you may have a core group of valuable donors
who are under-solicited simply because they are excluded from
your ongoing direct marketing programs. While it is with every
best intention that these high-end donors (say, $250+) are
cultivated with personalized mailings, they are often then
not solicited regularly. In the end, this may cost you significant
revenue. We have learned, through almost two decades of experience,
that high-value donors are likely to give whenever asked.
We believe our best fundraisers are as sophisticated
at soliciting gifts by telephone as your in-house staff. If
your organization has 1,000 or more $250+ donors who have
not been solicited by telephone or have not received a personal
visit from a major gift officer, then you should consider
giving us a call to discuss what we’ve done for other
organizations. Click
here if you would like someone from our sales team to
contact you.
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Coordinated Direct
Mail
In today’s competitive direct response
fundraising market, organizations are using more targeted,
coordinated direct mail in combination with outbound telephone
programs. Variable text direct mail sent to donors not contacted
during a telephone program, donors who decline to make a telephone
pledge, or donors for whom we’ve left messages will
likely yield more revenue than generic direct mail. Our direct
mail follow-up is sent first class and typically results in
response rates of 6% to 10%. This kind of tailored direct
mail approach can convince a supporter that an organization
truly cares about the individual as much as the cause. It
also allows another chance to give.
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